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ED O'KEEFE

AUDIO

TRANSCRIPT

RAPID RECAP

ABOUT ED

John and Ed O’Keefe discuss Ed’s background and his success as an internet marketer in the direct response space. Ed emphasizes the importance of personal relationships and seeing opportunities that others may miss. He advises entrepreneurs to identify and address potential customers’ fears, uncertainties, and doubts and to help them execute their plans. They also discuss the benefits of creating content for marketing and how it can be more cost-effective than traditional methods. Ed shares his strategy for growing his YouTube channel and helping dentists and medical doctors leverage their personal brands to bring in more business. He admits to focusing too much on tactics in the past, leading to a drop in personal income. They also discuss their experiences in online business and marketing, including mistakes they’ve made and lessons learned.